Senior Account Manager · Nairobi, Kenya
A results-driven Account Manager with 20+ years of experience across East and West Africa — turning client briefs into award-winning campaigns and long-term brand relationships.
I am a Senior Account Manager with over two decades of experience in advertising and brand communications across Kenya, Tanzania, Uganda, and Ghana. My career spans some of East Africa's most respected creative agencies, where I have built deep expertise in client relationship management, campaign development, and strategic brand building.
I began my journey at KUL Graphics in the client servicing and production department, before cutting my teeth at ZK Tanzania and growing through the ranks at Express DDB, Brainwave Communications, SCANAD Kenya, Village Creative, and Tessera Communications. Along the way, I have had the privilege of handling some of East Africa's most iconic brands — from Safaricom and Kenya Airways to L'Oréal and New KCC.
My approach to account management is grounded in deep consumer understanding, proactive communication, and creative problem-solving. I believe in building relationships that go beyond the brief — becoming a trusted strategic partner to every client I serve.
Served as Project Lead on a full 360° campaign for Frytol cooking oil in Ghana, targeting the peri-urban and rural markets. The campaign introduced Frytol sachets as a hygienic, affordable alternative to unregulated dollop vendors — and was an overnight success. Voted the Most Creative and Effective Campaign in Ghana in 2014.
Spearheaded the relaunch of the Nice & Lovely hair and body range following L'Oréal's acquisition from Interconsumer Products. The challenge was to modernise the brand's visual identity without alienating its loyal consumer base. The campaign drove a significant uplift in sales and brand awareness across the region.
Led a regional 360° campaign promoting voluntary male circumcision across western Kenya. The initiative drove a measurable surge in uptake at circumcision centres in the target region — a meaningful public health outcome achieved through culturally sensitive, community-focused communications.
Managed the New KCC Gold Crown Lactose-Free campaign — "Milk That Loves You" — which educated Kenyan consumers about lactose intolerance and positioned the product as the solution. The campaign drove significant awareness and sales growth in Nairobi and Mombasa, where the condition is most prevalent.
Managed a diverse portfolio of blue-chip clients, overseeing end-to-end account delivery from brief to execution. Maintained and deepened existing client relationships while identifying and nurturing new business opportunities. Played an active role in the creative development process, ensuring all work met both client objectives and brand standards.
Managed a high-value portfolio of regional and international clients across FMCG, healthcare, and financial services. Led client presentations, briefed creative teams, and ensured timely delivery of campaigns that consistently exceeded client expectations.
Partnered closely with clients at the creative development stage, from campaign ideation and promotional material through to final execution. Managed both existing accounts and new business development with a focus on building long-term client partnerships.
Served as the primary liaison between agency and clients, ensuring all communications and campaign deliverables aligned with brand strategy. Ensured client objectives were consistently met while contributing to creative ideation across a diverse brand portfolio.
Managed a broad and demanding client portfolio across FMCG, healthcare, and NGO sectors in the East and West African markets. Led award-winning campaign work including the Frytol 360° launch in Ghana and the Nice & Lovely relaunch — both of which drove significant market impact and industry recognition.
Supported senior account managers across high-profile accounts, gaining broad experience in client servicing, campaign coordination, and BTL activations. The PSI Kenya male circumcision campaign — a 360° regional initiative — was a landmark achievement during this period.
Managed client accounts in the Tanzanian market, contributing to brand launches and major activations — including the grand opening of Steers restaurant in Tanzania. Gained valuable cross-border advertising experience across telecoms, QSR, and retail sectors.
Managing client portfolios end-to-end — from brief to delivery — with a relentless focus on exceeding expectations, building trust, and creating value at every touchpoint.
A deep understanding of what motivates consumers across East and West African markets, enabling the development of campaigns that resonate on a human level and drive measurable behavioural change.
Powerful negotiating instincts and persuasion skills developed across two decades of client-facing roles — from presenting creative work to aligning stakeholders on complex, multi-market campaigns.
Active participation in the full creative development process — from insight mining and strategic briefing through to campaign execution and performance evaluation across 360° channels.
Confident and compelling presentation of creative concepts, strategic recommendations, and campaign results to senior stakeholders — with the clarity and conviction to win rooms and build lasting confidence.
A calm, solutions-first mindset that thrives under pressure. Able to navigate complex client challenges, tight deadlines, and competing priorities without losing sight of the bigger picture.
Diploma in Advertising & Marketing · Pre-Press, Printing & Production
Diploma in Sociology
Kenya Certificate of Secondary Education
Kenya Certificate of Primary Education
Whether it's a new brief, a collaboration, or simply a conversation about what great account management looks like — I would love to hear from you.